This is not a news to a lot of people - black women are often under-represented in commercial ads. Why? As for me, working in the advertising industry, that is an "unspoken" fact. Okey, I live in a country like Sweden, mostly a white population, but the "multi culture" elements of this population is rising. I've even had customers that clearly said that "we can't have this little cute black girl on this brochure ... we want it to have a scandinavian touch". What's up with that?
This is probably the most "political correct" I can get (LOL) but why is it like this?
Now I just read about the french cosmetic giant that apparently said "they don't want black women selling their products..." They've had Beyonce among others to promote thier products. And I guess thats the "closest" they get to black. Never seen any dark-skinned models promoting them. Only time you see the beautiful black women in ads are if you are reading a VIBE, SOURCE etc or going to a "afro hair dresser". I know I'm looking at this topic in a very general way now, but still it's a interesting thought.
"French cosmetics giant, L'Oreal, who has hired Beyonce and other African-American personalities to front their products is in hot water. It's ok for us to peddle their products but not ok for us to work behind the scenes. The highest court in France determined that executives at Garnier, L"Oreal's beauty products division, intentionally created an all-White sales teams to promote their shampoos throughout the country, according to TimesOnline.com. Blacks, Asian and Middle Eastern women were hardly ever considered for hostess positions.
In fact, a fax was issued into evidence that requested hostesses must be between 18-22 years old, wear a European size 38-42 and be BBR. Apparently, BBR stands for "bleu, blanc, rouge" or French for "blue, white, red" the colors of their French flag which is also code for white people. This ends a three-year legal battle for the L'Oreal bosses who apparently were "disappointed" by the court's decision. They will now have to pay 30,000 Euros in fines and another 30,000 in damages.-WLW"
Finally it's here. For me it's been like a tradition everytime the posters for "
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